-
They’ll Pinch Your Heart… If You Fall For Their Eyes
What impression does your brand project? A clear message removes any doubt. Last Friday afternoon, I’d lost track of time. I was in Montreal’s Old Port, browsing a dimly lit antique boutique, squinting at books stacked in dusty piles, when I sensed her. She wore an exquisite pair of diamond chandelier earrings and a polished…
-
Serendipity… Met Us At Rizzo Hall
Do small interactions build brand loyalty? I’ll help you identify the moments that matter. We had just finished playing a long and loud set at Rizzo Hall over in east-end Montreal. Patricia had promised me she wouldn’t drink. It was nowhere near midnight, but her eyes were already glazed, and her lips wore a blank…
-
Was It Fate, Destiny, or Simply Dumb Luck?
Brands have ordinary stories. The difference between forgettable and compelling is how you tell them. There are such fine lines between those three compatriots. Does it ever pay to dawdle? In total, I added up about six or seven minutes, which would have resulted in a completely different ending to my day. It all began yesterday…
-
Who Has One… and Who Doesn’t?
If your audience can’t hear your brand in their heads, are you just noise? Yesterday, I was on St.John’s Boulevard riding the early morning 470 Express, in a blizzard. It was rush-hour-jammed to the brim. Typically Montreal. Damn, is she HOT.Paul, she’s too young for you.Ya think? Nah… I’m pretty sure I’m in her range.Dude,…
-
Is Anyone Ever Ready For Their First Strip Search?
Brands that laugh at themselves are memorable. I’ll help you find that voice. Vermont sounded like a wonderful place to spend a couple of days last weekend. When Lynn invited me to her lakeside cottage, I said “Yes” in a jiffy and escaped Montreal in an effortless flash. The evening drive was peaceful; a persistent…
-
A Secret She’d Forever Keep
Framing shapes perception. I’ll focus your brand’s intent. Adina sat on the black marble headstone. She leaned her elbows on her knees and stared at the pile of red roses strewn on that mound of earth. They’d shrivelled and rotted. Clumps of mud were dangerously close to staining the white leather of her runners. An…
-
Balloons and Fermented Sharks…
Predictable is invisible. I’ll craft the surprise that makes your brand impossible to ignore The trails of an intrepid vagabond are sometimes rocky. I once took a tedious three-week business trip that spanned Central Europe with a terminus in London. I’d concluded my exhaustive meetings one day sooner than expected and was anxious to return…
-
Another Item Off My Bucket List
I’ll help your brand reveal the layers your audience will feel. Throughout my life, I’ve been casually crossing things off that illustrious scroll. These days, my targets are modest, NOT from having done it all, but because I’m comfortable. Yet, once in a while, I’m surprised when a thought consumes me, one that sneaks into…
-
Does a Man With a Titanium Shaft Have an Advantage?
Your brand’s first impression is your headline. I’ll make sure it’s worth the click.“And then he says to the judge — well, if it were mine, I wouldn’t have put it in MY mouth.” I almost choked on my vodka as the four of us burst out laughing. John’s wife, Jennifer, reigned supreme as the…
-
Immortality Only Lasts Twenty-Five Years…
Your content is your legacy. I’ll help you create the kind people remember. I might have said something else or kept my mouth shut if I’d known or had thought a little more. I’ll be more vigilant next time; it’s the only promise I can make. You can never tell what’s disguised behind a person’s…
Published — Fueling a brand’s narrative with a compelling voice where each piece is proof of concept.
“Brevity is the soul of wit.” — William Shakespeare