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Balloons and Fermented Sharks…
Predictable is invisible. I’ll craft the surprise that makes your brand impossible to ignore The trails of an intrepid vagabond are sometimes rocky. I once took a tedious three-week business trip that spanned Central Europe with a terminus in London. I’d concluded my exhaustive meetings one day sooner than expected and was anxious to return…
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Does a Man With a Titanium Shaft Have an Advantage?
Your brand’s first impression is your headline. I’ll make sure it’s worth the click.“And then he says to the judge — well, if it were mine, I wouldn’t have put it in MY mouth.” I almost choked on my vodka as the four of us burst out laughing. John’s wife, Jennifer, reigned supreme as the…
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Is Anyone Ever Ready For Their First Strip Search?
Brands that laugh at themselves are memorable. I’ll help you find that voice. Vermont sounded like a wonderful place to spend a couple of days last weekend. When Lynn invited me to her lakeside cottage, I said “Yes” in a jiffy and escaped Montreal in an effortless flash. The evening drive was peaceful; a persistent…
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Eight Dos and Don’ts… When Dealing with Romantic Rejection
Your audience might be tired of being told what to DO. Sometimes the smartest move is to show them what NOT to do. Rejection sucks, but it’s part of this game called “life.” Being able to handle and accept a rebuff is an even more significant part. YOU know you’re special, but it doesn’t mean…
Published — Fueling a brand’s narrative with a compelling voice where each piece is proof of concept.
“Brevity is the soul of wit.” — William Shakespeare