One-tenth of a second…
That’s how fast someone decides.
Fifteen seconds to hook.
Forty-five to linger.
Blog, article, or landing page — my clients count on me to breach those thresholds.
I lead with emotion and strategy.
It’s a pattern that converts.
Click Industries & WORKS to explore the possibilities for your brand — and Published to discover narrative strategies behind the results.
About me . . .
It all started with a university education in accounting and marketing. I then spent decades gaining invaluable insight and knowledge from positions in manufacturing, consulting firms, and senior sales roles in tech companies.
My writing skills — honed while crafting decision-influencing reports — evolved into a profession as a narrative strategist and copywriter. My grade 9 English teacher, Mrs. Edwards (bless her insistence), predicted it. I shape messages that capture each of my client’s unique voices and drive their business goals forward. I know and feel how people think. Decades of observation and experience have taught me how to influence results.
Choosing the right tone and punctuation… is always paramount.
I respect the comma but I love — the em dash.
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Industries
Adaptability. Research. Clear communication. The essentials of content writing — and the baseline of everything I do. But holding a reader’s attention while maximizing SEO?
That’s a skill.
I produce evocative copy for webpage landing sites, email, and brochure campaigns that inform, persuade, and convert. Explore my industry-specific content.
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Client Campaigns
Each piece here was written for a brand — and they all delivered measurable results. From lyrical to satirical, intimate to comedic, the tone shifts, but the craft stays constant.
Compelling content drives action.
From mood to timing, every piece is designed to engage, resonate, and deliver an actionable message to readers of the brands I write for.
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Narrative Strategies
I use narrative fiction to shape how brands engage audiences, defining their message and building client trust and loyalty. I design immersive, story-driven campaigns that simplify a brand’s theme and make it memorable.
Messaging that contains character-driven scenarios has the power to shift perception and drive engagement.
Featured Posts
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Falling From the Sky … The Call Of The Void
Read more: Falling From the Sky … The Call Of The VoidCan a compelling narrative impact a brand’s message and translate emotion into measurable results? Years back, I loved the sky… and would periodically visit, up close. That worn and worthy Cessna 180 shuddered and gradually accelerated as the seven of us huddled forward and climbed twelve thousand feet. That’s as high as I ever…
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How To Lose Your Audience… in Four Minutes
Read more: How To Lose Your Audience… in Four MinutesCan brevity capture an audience drowning in content? Over time, our appetite for content has shrunk. TV shows air with 35-minute binge-inviting brevity. Pop songs barely nudge three minutes. YouTube Shorts are 25 seconds. Busy digital consumers, with ever-diminishing attention spans, expect faster pacing and quicker rhythm. In fact — they DEMAND it. So why…
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She Needed A Comforting Ear… Don’t We all
Read more: She Needed A Comforting Ear… Don’t We allIf readers feel understood, will they act? It’s past midnight when the phone rings. Her voice trembles. I listen — her words are measured. She can go months without having one, but when it shows up, it roars in with uncontrolled waves that totally submerge her. “It strangles my throat and scares the shit out…
“Is there another way to look at it?” — T.P. Kolanitch