I only had one-tenth of a second…
That’s the speed at which your first impression came into focus.
It will take less than 15 seconds to resolve your interest in this website. And a total of forty-five, before you decide to stay. My primary goal as a writer, is to breach those thresholds.
Visit my featured ‘Content’, and visualize your message — delivered with equal poise.
Enjoy your visit…
About me . . .
I started with a university education in accounting and marketing, then spent decades collecting insights across diverse industries — from IT to manufacturing, including senior sales roles in computer technology.
My writing skills, honed through crafting decision-influencing reports, evolved into a fulfilling career as a freelance content and copywriter. For over a decade now, I’ve been shaping messages that capture each client’s unique voice and drive their business forward.
Choosing the right words… and punctuation, will always make a difference.
I’ve learned to respect the comma — but I love the em dash.
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Articles & Content
The skills to adapt, perform timely and verified research while communicating effectively are all important features in the toolbox of a Content & Copywriter. The ability to hold a reader’s attention — while maximizing your SEO — is a flair I wield. I have a proven track record of captivating the interest of ANY target audience.
I produce copy for web, email, and campaigns that inform, persuade, and convert.
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Blogs & Social Media
Blogs in both the corporate and private sectors are curious creatures. Informative and fun, and always engaging. Scripts require quick wit and as much humour as one can muster. Format and style are vital even where emojis graze, and a timely topic will always rule the day. Peruse these featured posts and feel free to linger.
From tone to timing, every blog is designed to engage and resonate with readers.
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Creative Writing
Whether ghost-writing and editing for a client or amusing myself, my unbridled imagination helps me sculpt tales with a twist. With no standard elements to hold me back, I explore a mosaic of styles. I’m perfecting the art of flash fiction — stories under one thousand words. Pop in and enjoy some of my favourites.
Behind each tale is the same craft I use to engage audiences and drive results for brands.
Latest Featured Posts
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Falling From the Sky … The Call Of The Void
Read more: Falling From the Sky … The Call Of The VoidYears back, I loved the sky… and would periodically visit, up close. That worn and worthy Cessna 180 shuddered and gradually accelerated as the seven of us huddled forward and climbed twelve thousand feet. That’s as high as I ever got. Any higher and masks were required. It took us about eight minutes to circle…
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How To Lose Your Audience… in Four Minutes
Read more: How To Lose Your Audience… in Four MinutesOver time, our appetite for content has shrunk. TV shows air with 35-minute binge-inviting brevity. Pop songs barely nudge three minutes. YouTube Shorts are 25 seconds. Busy digital consumers, with ever-diminishing attention spans, expect faster pacing and quicker rhythm. In fact — they DEMAND it. So why do long-form 4,000-word articles and blogs still clog…
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She Needed A Comforting Ear… Don’t We all
Read more: She Needed A Comforting Ear… Don’t We allIt’s past midnight when the phone rings. Her voice trembles. I listen — her words are measured. She can go months without having one, but when it shows up, it roars in with uncontrolled waves that totally submerge her. “It strangles my throat and scares the shit out of me,” she whispers. She’s talking about a panic…
“Is there another way to look at it?” — is a quote that’s been attributed to me. 😶