Your content is your legacy. I’ll help you create the kind people remember.
I might have said something else or kept my mouth shut if I’d known or had thought a little more. I’ll be more vigilant next time; it’s the only promise I can make. You can never tell what’s disguised behind a person’s smile.
Last Sunday, I walked along my usual path by the lake. The city had recently upgraded those old, beaten-up benches and replaced them with a composite construction — they’ll never rot. To the backrest of each one, they’ve attached a tiny stainless steel plaque, commemorating someone in the community. Inscribed are a name, a year and a few kind words. I’ve looked into it, don’t ask me why, and several thousand dollars will buy you immortality for twenty-five years; that’s the length of the lease of that polished honour.
As I approached, a family hovered near one of those benches. One of the ladies smiled at me as they attached a dozen roses to the frame — three young mothers with their children and husbands, and one very old lady in a wheelchair.
I didn’t think when I asked the question, “Is this a relative?”
After the family had left, I googled the name on that plaque — talk about irony. Louise was sixty-three when she passed in July 2021. She’d worked in the MRI department of the McGill University Hospital. Eight years ago, I went for an MRI, and Louise was my technician. How do I remember? She shared her family name with a famous hockey player, so I asked if she was related. Louise laughed, and so did I.
I’ll remember Louise every time I walk by that bench. And when I think about it, a tiny legacy in a beautiful park is a wonderful idea. Another thought crept into my head: what would be my legacy?
Damn… I’ll have to start hustling and finish my novel, or better yet — start writing one.
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The Takeaway:
Brands spend fortunes on visibility. Logos. Ads. Campaigns. But being seen isn’t being remembered. Connection is.
Your content is your legacy. I’ll help you create the kind that outlasts the lease.
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