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They’ll Pinch Your Heart… If You Fall For Their Eyes
What impression does your brand project? A clear message removes any doubt. Last Friday afternoon, I’d lost track of time. I was in Montreal’s Old Port, browsing a dimly lit antique boutique, squinting at books stacked in dusty piles, when I sensed her. She wore an exquisite pair of diamond chandelier earrings and a polished…
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Decades Later, I Realized What I’d Done
Do small interactions build brand loyalty? I’ll help you identify the moments that matter. We had just finished playing a long and loud set at Rizzo Hall over in east-end Montreal. Patricia had promised me she wouldn’t drink. It was nowhere near midnight, but her eyes were already glazed, and her lips wore a blank…
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Was It Fate, Destiny, or Simply Dumb Luck?
Brands have ordinary stories. The difference between forgettable and compelling is how you tell them. There are such fine lines between those three compatriots. Does it ever pay to dawdle? In total, I added up about six or seven minutes, which would have resulted in a completely different ending to my day. It all began yesterday…
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Immortality Only Lasts Twenty-Five Years…
Your content is your legacy. I’ll help you create the kind people remember. I might have said something else or kept my mouth shut if I’d known or had thought a little more. I’ll be more vigilant next time; it’s the only promise I can make. You can never tell what’s disguised behind a person’s…
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What Else is There to Do in a Small Town?
I write content that meets your audience where they are — so they’ll follow where you lead. I was travelling through Kansas on business. Have you ever been to one of those sleepy mid-west towns? You know — the ones where everyone knows everybody? It was late, and I was in Hays City, dining in…
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The Bench
People often connect over shared memories. I’ll show you how your brand can ally with your clients. He stood by the kitchen window, staring at a small photograph of his daughter in her graduation gown. His finger traced the blond curls in her hair as a tear dropped soundlessly onto the table. He slid the…
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He Promised He Wouldn’t Make the Same Mistake
Habits dictate behaviour. Brands that anticipate them don’t sell — they just show up when it matters most. I make sure they do. Changing colours and falling leaves; only nature and desperate young men repeat themselves in their predictability. Corralled by a memory captured in an alluring scent, he twisted his head to see who…
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A Secret She’d Forever Keep
Framing shapes perception. I’ll focus your brand’s intent. Adina sat on the black marble headstone. She leaned her elbows on her knees and stared at the pile of red roses strewn on that mound of earth. They’d shrivelled and rotted. Clumps of mud were dangerously close to staining the white leather of her runners. An…
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Who Has One… and Who Doesn’t?
If your audience can’t hear your brand in their heads, are you just noise? Yesterday, I was on St.John’s Boulevard riding the early morning 470 Express, in a blizzard. It was rush-hour-jammed to the brim. Typically Montreal. Damn, is she HOT.Paul, she’s too young for you.Ya think? Nah… I’m pretty sure I’m in her range.Dude,…
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Another Item Off My Bucket List
I’ll help your brand reveal the layers your audience will feel. Throughout my life, I’ve been casually crossing things off that illustrious scroll. These days, my targets are modest, NOT from having done it all, but because I’m comfortable. Yet, once in a while, I’m surprised when a thought consumes me, one that sneaks into…
Flash Fiction
“Brevity is the soul of wit.” — William Shakespeare