mistake

  • He Promised He Wouldn’t Make the Same Mistake

    He Promised He Wouldn’t Make the Same Mistake

    Habits dictate behaviour. Brands that anticipate them don’t sell — they just show up when it matters most. I make sure they do. Changing colours and falling leaves; only nature and desperate young men repeat themselves in their predictability. Corralled by a memory captured in an alluring scent, he twisted his head to see who…

“Brevity is the soul of wit.” — William Shakespeare