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  • Who Has One… and Who Doesn’t?

    Who Has One… and Who Doesn’t?

    If your audience can’t hear your brand in their heads, are you just noise? Yesterday, I was on St.John’s Boulevard riding the early morning 470 Express, in a blizzard. It was rush-hour-jammed to the brim. Typically Montreal. Damn, is she HOT.Paul, she’s too young for you.Ya think? Nah… I’m pretty sure I’m in her range.Dude,…

“Brevity is the soul of wit.” — William Shakespeare